A newer and very loyal customer sent me a note last night.
SUBJ: Outlook for Koaxis
So as I was going through all the cables on this quote…it made me think back to how things were before we discovered you guys. And how insanely easier it made things once we found you guys.
So I was just curious…you guys are gonna be around for a while right? Like are your business outlook numbers (or whatever the technical term is) looking strong for the next 2-5 years? I shudder at the thought of having to work with other vendors to get RF cables.
I responded,
Great question, Sir. We are doing very well. We have grown revenue 10-20% year over year since 2011, with the exception of one year in which our largest customer designed out RF cables. We rebounded quite quickly with replacement revenue. 2011 is when I began tracking because it is year in which a seismic shift took place in our business model. Most important, we used to derive 80% of our sales from 3 customers with about 100 loyal customers. We now derive 80% of our sales from ~25 customers with hundreds of loyal customers. We have added ~25-50 customers per year since 2012 in different application spaces, worldwide. This has been my goal all along. In order to create a sustainable and profitable business in the long-term, it is crucial to diversify ones offering and customer-base. We have achieved a huge change in our diversification, while still maintaining customer loyalty.
I measure loyalty over satisfaction. Satisfaction is a subset of loyalty. You, my friend are representative of the kind of loyal customer that I seek to create and maintain. It has been a pleasure and an honor to work with you and your team. We do not take it for granted.
It has been job number 2 to evolve the operations of the company to a self-sustaining business model in which our processes are robust, repeatable, and provide a consistent feedback loop to ensure continuous improvement. Additionally, we have the objective to ensure that the human resources are trained and cross-trained, with some level of redundancy because, well, folks go on vacation.
Lastly, we have written short-term and long-term continuity plans to continue operation in the event of significant disruption.
By my measure, we have succeeded and continue to pursue and maintain each of the above objectives relentlessly. Had you asked me in 2011, I might have stuttered and carefully weighed my response to spin it positively. In 2019, I answer enthusiastically and without hesitation. We are financially and operationally well-managed and growing.
Be careful what you ask of me. I’m likely to share a long answer ????
I offer great thanks to Adam Cohen, Atlantic Tech Marketing, for finding us this gem of a customer and, as well as a number of others.
We remain tremendously busy, and occasionally overwhelmed, with a continual stream of new business powered by our Engineering and Manufacturing talent, our Reps, and our expanding portfolio. It is a great feeling to be able to say, “yes” on an ever increasing basis to each of your requests and those of our customers.
If we may assist you in any way, please feel free to give us a call.